Reinventing Fire: Fuel Without Fear, Climate Change, & Oil Spills
If you haven’t read Reinventing Fire yet, put it on your Christmas list now! Like Amory Lovins says in the clip below, when you drop a sea crystal into a super-saturated solution, suddenly the solution takes on a whole new form. Reinventing Fire may be the crystal that is needed to transform our energy and business models. Their website describes it this way:
Reinventing Fire: Bold Business Solutions for the New Energy Era offers market-based, actionable solutions integrating transportation, buildings, industry, and electricity. Built on Rocky Mountain Institute’s 30 years of research and collaboration in all four sectors, Reinventing Fire maps pathways for running a 158%-bigger U.S. economy in 2050 but needing no oil, no coal, no nuclear energy, one-third less natural gas, and no new inventions. This would cost $5 trillion less than business-as-usual—in addition to the value of avoiding fossil fuels’ huge but uncounted external costs.
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Any innovation has to deal with the rebound effect: whatever we save gives us the impression we can waste more. Also, with the non-reaction to the Durban disaster, I don’t think most people understand the emergency of changing our lifestyle if we want to avoid a climate catastrophe. We assume the problem will be solved eventually by someone somehow. Whatever.
http://heyjay139.wordpress.com/2011/03/09/accidental-sedition/