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Canada’s Ethical Oil – Why Stop There?

2012/11/28

As the COP 18 climate talks continue in Doha this week, this video is a good reminder of why Canada has been the winner of Consecutive Fossil of the Year Awards from 2006 – present. Fossil Of The Year awards go to “the country who has done the most to disrupt or undermine the UN climate talks.”

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This Vancouver Observer video was inspired by Barry Saxifrage’s October 6, 2011 column, If Oprah Winfrey is willing to plug “Ethical Oil”, why stop with the tar sands?

Canada is trying to hit one out of the ballpark with a brazen attempt to re-brand some of the world’s dirtiest and most dangerous oil as “ethical”. They’ve even got Oprah Winfrey’s Network to feature their ads.   If we pull it off, there’s no reason to stop there. If  an “ethical” brand make-over can make our tar sands smell sweet, just imagine how many other profitable, but deadly, industries it can pry open for us. Click here to read the full column.

One Comment leave one →
  1. 2012/11/28 5:32 pm

    I’m always amazed that phrase doesn’t elicit the laughter it deserves.

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