It’s TED Talk Tuesday on 350orbust. Here is advertising expert and funny guy Rory Sutherland talking about how it’s possible to change the way people value things can have surprising results:
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value — and his conclusion has interesting consequences for how we look at life.
[youtube=http://www.youtube.com/watch?v=audakxABYUc]
*