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How Changing Perspective Could Save Our Environment

2012/11/27
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It’s TED Talk Tuesday on 350orbust. Here is advertising expert and funny guy Rory Sutherland talking about how it’s possible to change the way people value things can have surprising results:

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value — and his conclusion has interesting consequences for how we look at life.

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