An inspiring TED talk from Simon Sinek, motivational speaker and author of Start With Why about how leaders inspire action, starting with a golden circle and the question “Why?” This video should be required viewing for climate activists who want to communicate with others about why climate change is the pivotal issue of our times.
[youtube=http://youtu.be/qp0HIF3SfI4]
“People don’t buy what you do, they buy why you do it.”
Why: I tirelessly whinge about our badly broken society because I believe that life could be so much better.
How: I don’t do this very effectively because my message is always negative, and it implies that people have to change — and people don’t want to change.
What: One way or another, we are all going to change. That’s life.
I don’t think I’ll ever be an inspiring, great leader 🙂